McDonald’s Hong Kong has partnered with The Sandbox, an Animoca Brands-owned decentralized virtual gaming platform, to pioneer the first-ever Web3 experience platform. This collaboration has led to the introduction of “McNuggets World,” an extraordinary metaverse gaming adventure celebrating the 40th anniversary of McNuggets.
Players of this game, which launched on July 20, 2023, have the opportunity to interact with a diverse range of game characters inspired by McNuggets. They can also share their in-game escapades on various social media platforms.
Moreover, the game features a virtual art gallery where players can delve into the four-decade-long history of McNuggets. Additionally, there’s a virtual McDonald’s-themed game where they can serve McNuggets to virtual customers.
Participants in the McNuggets World experience have the chance to win a variety of digital and physical rewards. These rewards include a portion of a prize pool valued at 100,000 SAND coins and a mystery gift box. Registered participants in Hong Kong can also share 10,000 McNuggets vouchers, with ten fortunate winners having the opportunity to claim the ultimate prize of “Free McNuggets for 365 days.”
As we gear up for 2023, The Sandbox platform is poised for accelerated development, boasting an impressive roster of over 400 partners, including renowned brands such as Warner Music Group, Ubisoft, and Adidas. The platform’s overarching goal is to enhance self-publishing capabilities and provide a suite of tools for both brand partners and users.
McDonald’s, a fixture in Hong Kong since 1975, currently operates an extensive network of more than 250 outlets across the region.
Conversely, The Sandbox, a subsidiary under the umbrella of Animoca Brands, has fostered collaborations with numerous prominent intellectual properties and brands. It has, in recent years, played a pivotal role in driving the demand for virtual real estate.
This strategic alliance between a global fast-food giant and a leading metaverse platform underscores the burgeoning trend of traditional businesses venturing into the metaverse realm to forge innovative connections with their customer base.
